From - "Newark - The City of Industry" -
1912:
For half a century the name of Hensler has been a familiar one
in connection with the brewery business in the city of Newark; as
will be seen by a reference to the brewing industry record, this
brewery will be found to stand out very prominently as having its
full share of the business in manufacturing the mild exhilarating
beverage, which will be found upon the tables of the best families
in Newark and vicinity. The accompanying illustration (above) shows
the plant at Hamburg place, Alyea Street and Hensler Street, from
which has gone forth some of the most delicious malt products that
ever tickled the palate of the connoisseur.
Joseph Hensler, the founder, who was a thoroughly educated brewer,
realized from the very beginning the importance of installing the
very best and most modern appliances and machinery that had at that
time been invented to manufacture lager beer, as well as other malt
liquors. With his practical knowledge of brewing, which comes only
from long service and experiments, he has built this vast business
from small beginnings to a successful organization. As it stands
today, it is among the most complete breweries of the country with
a patronage from among the best, who have ever been charmed with
the cool effervescing draught, which so pleases the fancy and brings
forth the worldwide recommendation of those who know.
The immense vaults, which are kept at a low temperature by the
latest improved ice of frost bearing machines are kept full of Lager
beer from whence, when in the best stage of its ripened age it is
taken forth to dispensers and consumers, in crates, in kegs and
in barrels on the immense trucks owned by the company.
This brewer is composed of six buildings that range from two to
six stories, has an annual output of almost 200,000 barrels and
gives employment to about two hundred workmen, who receive good
wages, which adds materially to the industrial growth on Newark,
the city of Industry.
The Joseph Hensler Brewing Company is incorporated, with a capital
stock of $900,000, and the present owners, sons of the founder,
hold the following offices: President, Adolph F. Hensler: vice-president,
Richard A. Hensler: secretary and treasurer, Arthur C. Hensler.
These gentlemen are all practical brewers. They have the respect
and confidence of their fellow men, and are always ready to do their
part in any civic movement and fill places of trust with credit
to themselves and satisfaction to others. Their influence is also
felt in commercial and banking institutions in Newark and vicinity,
in whose directorate their names may be found.
* * *
Joe Czachowski writes:
I believe the main reason for the closing of the brewery was a
fire. I recall as a child of about 4-5, the day it burned. I don't
recall it ever re-opening after that. It was about 1958, so the
beer business in the city was on the wane, Ballantine taking its
market share leaps, and the smaller ones closing.
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